Scholly

Head of Marketing

Remote USA Only Published 4 weeks ago

Scholly is the number one app for winning college scholarships and crushing student debt. Since its founding in 2013, Scholly has been downloaded more than 3 million times and helped students win more than $100 million dollars in college scholarships! Scholly received the nation's attention and adoration when it was featured on Shark Tank, landing a deal with Daymond John and Lori Greiner while sparking the biggest fight in SharkTank history. Scholly has also been featured in just about every major media outlet, including Good Morning America, Forbes, BET, USA Today, Fortune Magazine, Smithsonian Magazine, CNN, Fox News and many more, as well as being featured in Cadillac's new ad campaign Dare Greatly.

Job Description:

As the Head of Marketing, you will help define our brand marketing strategy to enable Scholly to become a household name for college scholarships and academic success. In this role, you will draw from customer insights to develop our brand identity, craft compelling stories, manage creative campaigns, and ensure the delivery of consistent messaging to help make Scholly an iconic brand.

Responsibilities:

  • Define, develop, and execute marketing strategies to drive brand awareness, new customer acquisition, engagement, and business growth
  • Launch and manage brand campaigns to reach millennial and Gen Z target audiences
  • Leverage customer insights & data to create compelling stories and inspirational narratives
  • Reinforce and ensure consistency in Scholly's brand throughout the customer experience
  • Partner with product, design, and other teams to gather actionable customer insights to drive marketing strategies
  • Provide leadership and guidance to agencies and external contractors in alignment with business needs and brand image
  • Manage marketing budget consistent with business strategy and goals

Qualifications:

  • 7-10 years of experience in digital marketing with specialization in brand management
  • Experience leading marketing teams and executing brand strategies from the ground up
  • Bachelor's degree in marketing or related field
  • Proven success executing brand strategies and achieving results for B2C products/services
  • Excellent presenter and communicator with impeccable storytelling skills
  • Critical thinker grounded in data, analytics, and KPIs
  • Entrepreneurial spirit and ability to adapt in a fast changing startup environment

Company Benefits

• 15 Days of PTO

• 5 Sick Days

• Paid Holidays (Averaging 15-20 days per year)

• Health Insurance

• Life Insurance

• Dental Insurance

• Vision Insurance

• 401(k)

• Short term disability insurance

• Flexible scheduling options

• Happy Hours (Virtual)

• Company Events (Virtual)

• Bonuses based on performance